Client AI use

Client AI Use

Briefings on AI use in commissioned visual work, client reuse, approvals, derivative campaigns, and contract boundaries.

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Practical checks

Client AI Use - What to Check

Review these points before delivery, licensing, publication, or client approval.

Creator checks

  • Define whether AI edits, AI variants, source-image reuse, and campaign extensions are allowed.
  • Separate final image delivery from permission to use source files, outtakes, prompts, or working files as AI reference material.
  • Record approvals when a client asks for AI-assisted changes, new variants, or downstream reuse.

Client questions

  • Can the client create AI-generated variations from the delivered work?
  • Can the client use the work as reference material for future campaigns?
  • Does reuse require approval, a new license, or an additional fee?

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